The last time the Olympic Games were held in a European capital was only 12 years ago. Even though the world is continuing to evolve and AI and social networks are playing an increasingly important role in our lives, we can draw inspiration from the UK to avoid making the same mistakes and make the most of the Paris 2024 Olympic Games!
Tourism review of the London 2012 Olympic Games
Tourism professionals were disappointed with the impact of the Olympic Games in London: the UK's Office for National Statistics reported a 5% drop in visitor numbers compared with 2011.
An estimated 420,000 non-UK residents came to London to attend or watch the Olympic Games, half of them from Europe.
London's transport, shops and museums were very poorly used during the fortnight of the Games. The British Museum, for example, lost one in four visitors compared with the previous summer.
Average tourist spending in London
Again according to the UK's Office for National Statistics, Olympic tourists also spend very little - not least because ticket and accommodation prices rise significantly before the period.
How many tourists are expected in Paris for the 2024 Olympic Games?
As in the case of London, the Paris tourist office's observatory predicts a strong influx of tourists to Paris for the event.
Tourists had fled London for fear of the rise in house prices during the period and the traffic problems caused by the event: these are fears that we have today in Paris, but which we can work on by actively communicating on :
housing prices, which after a period of increase are being revised downwards as a result of the increase in supply.
metro stations and traffic lanes not affected by the event on the government website: https: //anticiperlesjeux.gouv.fr/carte-interactive-impacts-deplacements-ile-france
The forecast affluence in public places to allow tourists who come not only for the Olympic Games, but also Parisians to enjoy museums, monuments, parks, gardens, etc. with peace of mind!